Organizations implementing the ExO Success formula have delivered
over 40x higher shareholder returns 2.6 better revenue growth 6.8x higher profitability and 11.7x better asset turnover.
Gain insights into the secrets that enabled these Fortune100 Exponential Organizations to significantly outperform their peers.
Original F100 List
| Rank | F100 Company | ExQ |
| 1 | 72.9 | |
| 2 | Amazon | 66.2 |
| 3 | Apple | 62.6 |
| 4 | International Business Machines (IBM) | 61.0 |
| 5 | Verizon Communications | 58.8 |
| 6 | General Electric | 56.6 |
| 7 | Microsoft | 55.9 |
| 8 | Cisco Systems, Inc. | 55.8 |
| 9 | The Walt Disney Company | 54.8 |
| 10 | Oracle Corporation | 54.0 |
| 11 | The Coca-Cola Company | 49.5 |
| 12 | DIRECTV | 49.0 |
| 13 | McKesson | 49.0 |
| 14 | United Parcel Service (UPS) | 49.0 |
| 15 | AT&T | 48.8 |
| 16 | Humana Inc. | 48.8 |
| 17 | State Farm Insurance Cos. | 48.4 |
| 18 | The Allstate Corporation | 47.3 |
| 19 | Lockheed Martin Corporation | 47.2 |
| 20 | Comcast | 47.0 |
| 21 | American Express Company | 46.8 |
| 22 | Twenty-First Century Fox, Inc. | 46.6 |
| 23 | PepsiCo | 46.5 |
| 24 | Walgreen Co. | 46.5 |
| 25 | Anthem Inc. (Wellpoint) | 46.4 |
| 26 | Johnson Controls, Inc. | 46.0 |
| 27 | Mondelez International, Inc. | 45.6 |
| 28 | Merck & Co., Inc. | 45.0 |
| 29 | United Continental Holdings, Inc. | 45.0 |
| 30 | Ford Motor | 43.2 |
| 31 | Lowe’s Companies | 43.0 |
| 32 | UnitedHealth Group | 43.0 |
| 33 | Home Depot | 43.0 |
| 34 | Wal-Mart Stores | 42.7 |
| 35 | World Fuel Services Corporation | 42.5 |
| 36 | John Deere Company | 42.4 |
| 37 | Wells Fargo | 42.4 |
| 38 | General Motors | 42.0 |
| 39 | New York Life Insurance Company | 42.0 |
| 40 | Supervalu Inc. | 42.0 |
| 41 | The Goldman Sachs Group, Inc. | 41.8 |
| 42 | Archer Daniels Midland (ADM) | 41.8 |
| 43 | Prudential Financial, Inc. | 41.4 |
| 44 | Target | 41.4 |
| 45 | Sears Holdings Corporation | 41.3 |
| 46 | E.I. du Pont de Nemours and Company (DuPont) | 41.3 |
| 47 | CHS Inc. | 41.0 |
| 48 | FedEx Corporation | 41.0 |
| 49 | Kroger | 41.0 |
| 50 | United Technologies | 41.0 |
| 51 | Procter & Gamble | 40.9 |
| 52 | Cigna Corporation | 40.7 |
| 53 | Hewlett-Packard | 40.7 |
| 54 | TIAA-CREF | 40.7 |
| 55 | Boeing | 40.3 |
| 56 | CVS Caremark | 40.0 |
| 57 | Best Buy Co., Inc. | 40.0 |
| 58 | Intel Corporation | 40.0 |
| 59 | Liberty Mutual Holding Company Inc. | 40.0 |
| 60 | Pfizer | 39.8 |
| 61 | Citigroup | 39.8 |
| 62 | Johnson & Johnson | 39.3 |
| 63 | Honeywell International Inc. | 39.3 |
| 64 | Ingram Micro Inc. | 39.3 |
| 65 | Massachusetts Mutual Life Insurance Company | 39.0 |
| 66 | Delta Airlines, Inc. | 39.0 |
| 67 | American International Group (AIG) | 38.3 |
| 68 | Express Scripts Holding | 38.0 |
| 69 | Tyson Foods, Inc. | 37.5 |
| 70 | AmerisourceBergen | 37.0 |
| 71 | Exxon Mobil | 37.0 |
| 72 | Nationwide Mutual Insurance Co. | 37.0 |
| 73 | Safeway Inc. | 36.3 |
| 74 | Freddie Mac | 36.3 |
| 75 | MetLife | 36.0 |
| 76 | Sysco Corporation | 36.0 |
| 77 | Caterpillar | 34.5 |
| 78 | Chevron | 34.5 |
| 79 | ConocoPhillips | 34.5 |
| 80 | General Dynamics Corporation | 34.5 |
| 81 | Cardinal Health | 34.0 |
| 82 | Dow Chemical | 34.0 |
| 83 | Fannie Mae | 34.0 |
| 84 | Intl FCStone Inc. | 34.0 |
| 85 | Aetna Inc. | 33.5 |
| 86 | Morgan Stanley | 33.5 |
| 87 | Berkshire Hathaway | 33.2 |
| 88 | J.P. Morgan Chase & Co. | 33.0 |
| 89 | Bank of America | 32.5 |
| 90 | Marathon Petroleum | 32.3 |
| 91 | Costco Wholesale | 32.0 |
| 92 | Philip Morris International Inc. | 31.6 |
| 93 | Hess Corporation | 31.3 |
| 94 | HCA Holdings, Inc. | 31.0 |
| 95 | Phillips 66 | 30.7 |
| 96 | Tesoro Corporation | 30.0 |
| 97 | Valero Energy | 29.8 |
| 98 | Plains GP Holdings, L.P. | 27.5 |
| 99 | Energy Transfer Equity, L.P. | 26.5 |
| 100 | Enterprise Products Partners L.P. | 23.0 |
About the Report
The onset of the 21st century has witnessed not only accelerated change and disruption but also the emergence of a new breed of organizations that have revolutionized how to achieve superior performance benchmarks and grow significantly better than their peers.
In 2014, a seminal book titled EXPONENTIAL ORGANIZATIONS by SALIM ISMAIL was released to decode and share the secret sauce behind such radically better business performance. The book is now one of the top-selling business books of all time.
After the book’s release, a study was undertaken to analyze the US Fortune100 organizations through the lens of this ExO success formula – the 11 Exponential Organization attributes of MTP + SCALE + IDEAS.
The study identified the top10 exponential organizations (the most flexible and adaptable) and bottom10 non-exponential organizations (the least flexible and adaptable) amongst the Fortune100. The study also asserted that the most exponential organizations would deliver higher levels of resilience and impact.
We analyzed these organizations over the eight-year period of 2014 to 2021 (including the pandemic years) and are not surprised that the ExO success formula has stood the test of time.
Key Insights in the Report
This report provides insights into the few best and next practices adopted by these successful exponential organizations and learnings from the non-exponential organizations.
Fortunes Churn
The 8-year assessment period between 2014 -2021 witnessed a 23% churn rate amongst the Fortune100 organizations. The organizations that witnessed a significant drop in their ranks or fell out of the Fortune100 list were the non-exponentials.
Exponentials Thrive
Exponential Organizations were 1.8x and 2.2x more progressive than their bottom10 peers in building capabilities of flexibility and adaptability to succeed in the 4th Industrial Revolution era.
Immunity Not Guaranteed
Some industry icons and the top10 Exponential Organizations have not been able to sustain their superiority with respect to the different exponential attributes. Hence, they failed to deliver good business results.
Elephants can Dance
While realizing that shifting gears from being a linear to an exponential organization is not without hardships, some of the Fortune100 organizations stepped up. They started embracing exponential thinking and doing and reaped the benefits thereof.
The report concludes with five critical strategic choices and ten key aligned actions the top10 Exponential Organizations made and executed to emerge as winners.
These are essential lessons that any organization should heed to improve its business performance, especially in the ongoing disruptive and hyper-competitive era.
Learn from the Fortune100 organizations and embrace the Exponential Organizations (ExO) success formula – to thrive and be future-ready.
Find out more by downloading the Fortune 100 ExO Analysis
Explore our Database and gain valuable insight into the best practices that different Exponential Organizations have adopted and leveraged.
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