Organizations implementing the ExO Success formula have delivered
over 40x higher shareholder returns 2.6 better revenue growth 6.8x higher profitability and 11.7x better asset turnover.

Gain insights into the secrets that enabled these Fortune100 Exponential Organizations to significantly outperform their peers.

Original F100 List


RankF100 CompanyExQ
4International Business Machines (IBM)61.0
5Verizon Communications58.8
6General Electric56.6
8Cisco Systems, Inc.55.8
9The Walt Disney Company54.8
10Oracle Corporation54.0
11The Coca-Cola Company49.5
14United Parcel Service (UPS)49.0
16Humana Inc.48.8
17State Farm Insurance Cos.48.4
18The Allstate Corporation47.3
19Lockheed Martin Corporation47.2
21American Express Company46.8
22Twenty-First Century Fox, Inc.46.6
24Walgreen Co.46.5
25Anthem Inc. (Wellpoint)46.4
26Johnson Controls, Inc.46.0
27Mondelez International, Inc.45.6
28Merck & Co., Inc.45.0
29United Continental Holdings, Inc.45.0
30Ford Motor43.2
31Lowe’s Companies43.0
32UnitedHealth Group43.0
33Home Depot43.0
34Wal-Mart Stores42.7
35World Fuel Services Corporation42.5
36John Deere Company42.4
37Wells Fargo42.4
38General Motors42.0
39New York Life Insurance Company42.0
40Supervalu Inc.42.0
41The Goldman Sachs Group, Inc.41.8
42Archer Daniels Midland (ADM)41.8
43Prudential Financial, Inc.41.4
45Sears Holdings Corporation41.3
46E.I. du Pont de Nemours and Company (DuPont)41.3
47CHS Inc.41.0
48FedEx Corporation41.0
50United Technologies41.0
51Procter & Gamble40.9
52Cigna Corporation40.7
56CVS Caremark40.0
57Best Buy Co., Inc.40.0
58Intel Corporation40.0
59Liberty Mutual Holding Company Inc.40.0
62Johnson & Johnson39.3
63Honeywell International Inc.39.3
64Ingram Micro Inc.39.3
65Massachusetts Mutual Life Insurance Company39.0
66Delta Airlines, Inc.39.0
67American International Group (AIG)38.3
68Express Scripts Holding38.0
69Tyson Foods, Inc.37.5
71Exxon Mobil37.0
72Nationwide Mutual Insurance Co.37.0
73Safeway Inc.36.3
74Freddie Mac36.3
76Sysco Corporation36.0
80General Dynamics Corporation34.5
81Cardinal Health34.0
82Dow Chemical34.0
83Fannie Mae34.0
84Intl FCStone Inc.34.0
85Aetna Inc.33.5
86Morgan Stanley33.5
87Berkshire Hathaway33.2
88J.P. Morgan Chase & Co.33.0
89Bank of America32.5
90Marathon Petroleum32.3
91Costco Wholesale32.0
92Philip Morris International Inc.31.6
93Hess Corporation31.3
94HCA Holdings, Inc.31.0
95Phillips 6630.7
96Tesoro Corporation30.0
97Valero Energy29.8
98Plains GP Holdings, L.P.27.5
99Energy Transfer Equity, L.P.26.5
100Enterprise Products Partners L.P.23.0

About the Report

The onset of the 21st century has witnessed not only accelerated change and disruption but also the emergence of a new breed of organizations that have revolutionized how to achieve superior performance benchmarks and grow significantly better than their peers.

In 2014, a seminal book titled EXPONENTIAL ORGANIZATIONS by SALIM ISMAIL was released to decode and share the secret sauce behind such radically better business performance. The book is now one of the top-selling business books of all time.

After the book’s release, a study was undertaken to analyze the US Fortune100 organizations through the lens of this ExO success formula – the 11 Exponential Organization attributes of MTP + SCALE + IDEAS.

The study identified the top10 exponential organizations (the most flexible and adaptable) and bottom10 non-exponential organizations (the least flexible and adaptable) amongst the Fortune100. The study also asserted that the most exponential organizations would deliver higher levels of resilience and impact.

We analyzed these organizations over the eight-year period of 2014 to 2021 (including the pandemic years) and are not surprised that the ExO success formula has stood the test of time.

Key Insights in the Report

This report provides insights into the few best and next practices adopted by these successful exponential organizations and learnings from the non-exponential organizations.

Fortunes Churn

The 8-year assessment period between 2014 -2021 witnessed a 23% churn rate amongst the Fortune100 organizations. The organizations that witnessed a significant drop in their ranks or fell out of the Fortune100 list were the non-exponentials.

Exponentials Thrive

Exponential Organizations were 1.8x and 2.2x more progressive than their bottom10 peers in building capabilities of flexibility and adaptability to succeed in the 4th Industrial Revolution era.

Immunity Not Guaranteed

Some industry icons and the top10 Exponential Organizations have not been able to sustain their superiority with respect to the different exponential attributes. Hence, they failed to deliver good business results.

Elephants can Dance

While realizing that shifting gears from being a linear to an exponential organization is not without hardships, some of the Fortune100 organizations stepped up. They started embracing exponential thinking and doing and reaped the benefits thereof.

The report concludes with five critical strategic choices and ten key aligned actions the top10 Exponential Organizations made and executed to emerge as winners.

These are essential lessons that any organization should heed to improve its business performance, especially in the ongoing disruptive and hyper-competitive era.

Learn from the Fortune100 organizations and embrace the Exponential Organizations (ExO) success formula – to thrive and be future-ready.

Find out more by downloading the Fortune 100 ExO Analysis